Project WFA
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Branding
Brand identity project for Wildwater Flyfishing Academy
Wildwater Flyfishing Academy
2 months
The fly fishing industry is steeped in tradition, but that often leads to a sea of visual sameness.
My primary challenge was to modernize the Academy’s identity without alienating a loyal, established community. Since the client works on a very personal level with his customers, i wanted the design language to encapsulate his somewhat chaotic personality, while still showcasing his expertise. To balance this organic soul with the Academy’s status, I paired natural textures with a personality heavy typographic system, drawing Inspiration from Americana and Gorpcore.
